CLIENT: Urban Outfitters

BRIEF: Combine two cultural opposites to create one piece of narrative merchandise. I have created the Pop Princess Playbook, a comprehensive guide of every relevant female pop star since Cher as told through a sports-themed timeline. No sports team would be complete without stats, records broken, trading cards, and a soundtrack of greatest hits.

Skill set: art direction, PhotoShop, inDesign, branding, product design